Marketing your home to sell it in a unique environment like Cañon City, Colorado can have its challenges. With the right understanding of the market and the implementation of a handful of great strategies and resources, it doesn’t have to be hard.
Here, REALTOR® Kurt Zerby shares the tried and true methods he used to get the greatest exposure for his listings and, in turn, the best outcomes for his sellers.
- Know your audience
Knowing who you’re looking for and where they are will be the foundation of your marketing strategy. The vast majority of homes are initially discovered by buyers on the internet. Ensuring your property has an incredible online presence gives it the best chance of being seen by its future buyer. - Use social media
Utilizing platforms and communities such as Facebook and Twitter to raise awareness for your property is an excellent part of any online marketing strategy. Posting to your pages, sharing with others, and using specific hashtags can bring targeted traffic to your post and make a significant difference. - Digital Media
High-quality videos and photos are crucial for showcasing your property to potential buyers. The decision of many buyers is largely influenced by the media included in your listing. Using professional, well-thought-out, and high-quality media to promote your property is a wise choice. - Dedicated website
Creating a website specifically for your property offers multiple benefits. It directs interest from search engines straight to your property and provides a platform to include all media and information a potential buyer would want, all in one convenient location. - Putting your home on the MLS
Listing your home on the Multiple Listing Service significantly increases its exposure. The MLS places your listing in front of real estate agents and buyers virtually everywhere, making it an essential platform for visibility. - Have a pricing strategy
Understanding the market, your goals, and possibly integrating feedback from a real estate professional can help formulate a successful pricing strategy. This includes setting the price and establishing negotiation criteria to protect your interests and maximize success as offers come in. - Perfect on day one
The first impression is crucial when selling your home. Preparing everything thoroughly before launch ensures the property is well-received by the market. Investing in amazing photos, impressive videos, and a custom website means that once your property is live, you only need to think about choosing the best offer. - High-quality photos and videos
Super high-quality photos and videos are a must. This includes careful staging, high-resolution photography, thoughtful angles, and professional post-production editing to ensure your property is presented in the strongest possible way. - Put up a sign
A classic but effective strategy. A sign in your front yard can attract local interest and even turn neighbors into advocates for your property, widening your pool of potential buyers. - Flyers at the house
Flyers are a simple yet effective way for people to gather more information about a property. They provide immediate access to key details without the need for online research or appointments.
Marketing is like a pie, with each piece representing a different strategy. It's hard to predict where leads will come from on any given day, but if you implement the strategies mentioned above, you're sure to attract leads from somewhere.
If you want every advantage in selling your home, our team can put these strategies to work on your listing.
This article and the video above were created by REALTOR® Kurt Zerby, who served Cañon City and Fremont County for 47 years before retiring. Kurt chose Coming Home Group with REAL to take care of his clients, and we are glad to keep his advice available here.
Have a question about buying or selling in Cañon City? Call Coming Home Group with REAL at (719) 792-1111 or send us a message. We are happy to help, with no obligation.